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What is search engine optimization?

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SEO is a marketing discipline which can be concentrating on growing visibility in organic (non-paid) inquiry engine results. SEO compasses both the technology and innovative elements required to improve high growing, drive traffic and increase awareness in inquiry engines. There are a lot of connections to SEO, from the words on your page the way other sites link to you on the web. Sometimes SEO is easily a matter of making sure your site is an arrangement in a way that inquiry engines be aware.


SEO isn't just about building inquiry engine-friendly websites. It's about making your site improved for people too. At Moz we trust these principles go hand-in-hand.

SEO can have an expectation rate of return to compare the other type of marketing.

Why does my website need SEO?


This guide is designed to characterize all areas of SEO—from searching the terms and phrases (SEO) that generate traffic to your website, to making your site friendly to inquiry engines, to building links and marketing the exclusive value of your site. If you are discrete about this treacle, you are not alone, and we're here to help.

 Mainly the web traffic is driven by the major commercial inquiry engines. Although social media and other types of traffic can generate reach to your website, inquiry engines are the primary method of shipping for most Internet users.

Why search engines couldn't figure out my site with SEO?



Inquiry engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how inquiry engines can operate. Whereas the SEO can net you thousands of visitors and developed attention, the wrong moves can hide or bury your site deep in the search results where availability is low.

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